We were approached by the client to develop an in-depth identity that would be applied to all of their marketing and packaging materials. With each candle requiring attention-grabbing packaging to be seen on shelves and boutiques along the coast, a coastal-clean vibe was needed, but also to stand out amongst the competitors.
The branding process for Spyglass began by defining the market and transforming fashion and beauty into a brand that is memorable and striking. Our goal was to bring the fast-paced world of fashion and streetwear into something tangible. We molded those ideas into a mark that truly represents the ever changing world of fashion.